Vodafone Integrated Platforms
— integrated communication platforms
During my 2,5 years stay at At McCann Erickson Bucharest I was part of a 4 people creative group responsible for coordinating all Vodafone integrated campaigns.
Below is a selection of high profile projects made during that period.
TV celebrities apologize to their arch-rivals
During Christmas, Vodafone reminded Romanians that any moment is good enough to pick-up the phone and be nice to someone, even your arch-rival.
The dialogues are between real celebrities and their equally famous TV impersonators or between more accomplished stars apologizing for not spelling newcomers name correctly.
Though genuinely hilarious, I think they are almost impossible to be fully comprehended by Non-Romanians. No translation would do them justice.
The magic formula for unexpected friendships:
openness * (music + dance + sport) + youngsters = fun²
Three TVC’s part of a successful one year campaign encouraging youngsters to be more open and positively engage in otherwise unlikely conversations.