Cervical Cancer Victims Memorial
— CSR Campaign
In 2011, 6 Romanian women were dying from cervical cancer, every day.
The major problem was that most women were not aware of this type of cancer.
Our task was to increase awareness about the disease and promote the message that free testing was widely available in state-run clinics across the country.
The client had a tiny budget of roughly £30.000 but was hoping to generate a nationwide response.
The situation was so tragic that it didn’t feel right delivering a classic advertising campaign, it rather needed a more deeply human and dignified response.
That is why we came up with the idea of installing in each big city around the country a series of growing modular memorial monuments with the victims’ names inscribed on each module.
Due to the really small budget, we had to be able to build and maintain each monument for 60 days within a £3.500 budget.
We decided to skip paying for any media or printing and direct all the money to the design and construction of these art installations so that they generate free media instead.
In order to achieve this, we teamed up with a number of talented local architects and worked together with them in delivering some outstanding and ‘conversation starter’ monument designs. A few of the proposals and original sketches are pictured below.
Proposals by architect Gheorghe Bratu
Proposal by SYAA Architects
Proposal by Pixel Enlargement