Farrells Architects Brand Redesign

— brand identity

Led Farrells — UK’s leading architect planner — first branding exercise in the last 25 years. The process included a complete redesign of the logo, typography, colour palette, stationery, marketing materials and specific architectural document templates.

Proposed concept

Referencing practice’s association with postmodern thought, I sketched a concept that used as a starting point, basic geometric shapes, that I then overlapped and reduced to the most important architectural element — the line. Resulting lines were then used freely in endless combinations to create a ‘living’ identity unique with every new application.