Enel / Seeded Paper Energy Bill
— direct marketing, PR
Brief:
Enel, the biggest electricity provider in Romania wanted to show its commitment to the environment by asking their clients to switch to paperless billing.
Idea:
With a very limited budget, our solution for generating buzz was a simple and effective one, we told Enel to send paper invoices printed on seeded paper. When clients received the bills, they could actually bury them forever and something green would grow instead.
The stop-motion animation was all done in-house during a couple of long days by me, my copywriter, a MacBook Pro and a Canon 5D.
Results:
After only one month, over 50,000 clients switched to electronic billing whilst posting their positive reactions on social media. National media also loved the idea and blew it up.
