Vladimir is an experienced London based creative polymath working at the intersection of digital direction, brand design, advertising and fine art.

His approach to storytelling is always socially conscious, research-inspired, radically collaborative, experimental, discipline and medium agnostic, questioning common knowledge and beliefs in the quest for delivering compelling experiences.

Infinite Global
WilkinsonEyre Architects
Farrells Architects
Saatchi & Saatchi
McCann
TBWA/Friends
MA Digital Direction, Royal College of Art, London, UK
BA Fine Art, University of the Arts London, Camberwell College of Art, London, UK

Branding

Lead Designer

Infinite Global
WilkinsonEyre Architects
Farrells Architects

Advertising

Creative Director/Art Director

Saatchi & Saatchi
McCann
TBWA/Friends

Education

MA Digital Direction, Royal College of Art, London, UK
BA Fine Art, University of the Arts London, Camberwell College of Art, London, UK

Contact

London, UK
0744 99 41 790
vlad.molico@gmail.com
linkedin.com/in/molico

As a lead brand designer, Vladimir delivered complex projects for famous British architects Farrells and WilkinsonEyre, the UK and US legal and property sectors, as well as for cultural sector organisations and independent practitioners.

Farrells architects

‘Adaptive’ logo concept, part of a complete brand redesign process that included new designs for logo, typography, colour palette, stationery, marketing materials and development of user-friendly complex architectural bid InDesign and Powerpoint templates.

WilkinsonEyre architects

Led a comprehensive brand design optimization process by improving the user experience of all document templates, extending the colour palette, and introducing new bid proposal production methods.
Also delivered brand-related competitor analysis sessions to the management board and art direction/graphic design for exhibitions and publications.

NO NO NO

Brand strategy, naming, logo and visual design language for an anarcho-feminist floral designer.

Vladimir has extensive experience as an advertising creative director/art director working for Saatchi & Saatchi, McCann and TBWA/Friends in his native Bucharest.

He delivered culturally significant award-winning integrated campaigns for top-tier local and international brands. Awards include Cannes Lions and Effie.

Clients:

  • Raiffeisen Bank (most profitable local bank)
  • Enel Electricity (Cannes Lions winner)
  • OMV Petrom (largest Romanian company)
  • Milka (best-selling local chocolate brand)
  • Chio Snacks (Effie winner)
  • Peroni Beer
  • Pampers
  • Astra Zeneca
  • United Way
  • Vodafone
  • Coca-Cola
  • Romanian State National Radio
  • Microsoft
  • HP
  • Cadbury
  • Nescafe
  • Canon Cameras
  • Unicredit Bank
  • Siemens
  • Unilever

Clients:

Saatchi & Saatchi

  • Raiffeisen Bank (most profitable local bank)
  • Enel Electricity (Cannes Lions winner)
  • OMV Petrom (largest Romanian company)
  • Milka (best-selling local chocolate brand)
  • Chio Snacks (Effie winner)
  • Peroni Beer
  • Pampers
  • Astra Zeneca
  • United Way

McCann

  • Vodafone
  • Coca-Cola
  • Romanian State National Radio
  • Microsoft
  • HP
  • Cadbury
  • Nescafe

TBWA/Friends

  • Canon Cameras
  • Unicredit Bank
  • Siemens
  • Unilever

The Choir — cervical cancer victims memorial

Cost-effective evolving temporary sonic sculptures installed in major cities across Romania. Collaboration with architect Gheorghe Bratu.

Entran Condoms — viral video

Ad promoting the advantages of safe sex. Storyline is built on a Romanian folklore saying refering to eyes ‘popping out’ from having too much sex.

Enel Energy

Throughout one month, bills were printed on plantable seeded paper encouraging clients to switch to electronic billing. Winner of a Bronze Cannes Lion in PR.

He is currently completing an MA in Digital Direction at the Royal College of Art. His practice explores the boundaries of storytelling by critically interrogating algorithms, technology, media and societal norms.

Education includes a PgCert in Art Education plus a BA in Fine Art, both from University of the Arts London (UAL).

Now you see it, yes it’s there

UAL, Camberwell College of Art BA graduation project — synchronised multi-screen art installation.