Vodafone Integrated Platforms

During my 2,5 years stay at At McCann Erickson Bucharest I was part of a 4 people creative group responsible for coordinating all Vodafone integrated campaigns.

Below is a selection of high profile projects made during that period.

During Christmas, Vodafone reminded Romanians that any moment is good enough to pick-up the phone and be nice to someone, even your arch-rival.

The dialogues are between real celebrities and their equally famous TV impersonators or between more accomplished stars apologizing for not spelling newcomers name correctly.

Though genuinely hilarious, I think they are almost impossible to be fully comprehended by Non-Romanians. No translation would do them justice.

Three TVC’s part of a successful one year campaign encouraging youngsters to be more open and positively engage in otherwise unlikely conversations.