— art installation
Between November 2013 and January 2014 I recorded Google Search engine’s autocompleting suggestions. To keep it as impartial as possible I used an incognito browser window and deleted the cache, cookies and history prior every search.
I selected 250 notions representing important social topics such as celebrity names, religious or philosophical concepts, and recorded the 4 Google suggestions as texts. I then used a free online text reader application to transform the texts to spoken words, I arranged them randomly and created a 45 mins video with sound and corresponding captions.
As with most of my video artworks, you are advised to click anywhere on the timeline as they are intended to function as non-linear experiences.
According to Google (2014):
The search queries that you see as part of Autocomplete reflect what other people are searching for and the content of web pages.
Apart from the Google+ profiles that may appear, all of the predictions shown in the drop-down list have been typed before by Google users or appear on the web.
Autocomplete predictions are automatically generated by an algorithm without any human involvement.
The algorithm is based on a number of objective factors, including how often others have searched for a word.
The algorithm is designed to reflect the range of info on the web. So just like the web, the search terms you see might seem strange or surprising.