In response to the management transition, I devised a long-term 2-steps organic design strategy:
– in the first stage, an unadorned typographic grid brand vocabulary would be used, and
– during the second stage, when the management transition would be complete, more design elements and ornaments would be added.
The strategy was also inspired by company’s commitment to adaptability and response to place, as well as by contemporary technology design practice — delivering fast and iterating often in order to keep products competitive and relevant for different target groups.
A constant focus was kept on ensuring that the technical architectural templates maintained the right balance between graphic design standards, brand consistency, ease of use, and versatility.