Enel / Seeded Paper Energy Bill

— service design

Brief:

Enel, the biggest electricity provider in Romania wanted to show its commitment to the environment in a more direct way. They wanted to start reducing their paper consumption and they needed the help of their clients for that.

Idea:

Our solution was a simple and effective one, we told the people from Enel to send 1 last paper invoice printed on seeded paper. So that, when the clients got the bill, they could actually bury it forever and something green would grow out of it.

Results:

After the first month, over 50,000 clients chose the electronic billing service. Media loved the idea and blew it up. But most importantly, we seeded change in people’s minds.

Cannes_Lions

Bronze Lion winner in Cannes Lions

The stop-motion animation was all done in-house during a couple of long days by me, my copywriter, a Macbook Pro and a Canon 5D.