Enel / Seeded Paper Energy Bill
— service design
Enel, the biggest electricity provider in Romania wanted to show its commitment to the environment in a more direct way. They wanted to start reducing their paper consumption and they needed the help of their clients for that.
Our solution was a simple and effective one, we told the people from Enel to send 1 last paper invoice printed on seeded paper. So that, when the clients got the bill, they could actually bury it forever and something green would grow out of it.
The stop-motion animation was all done in-house during a couple of long days by me, my copywriter, a MacBook Pro and a Canon 5D.