Delicateria Florala

— brand identity

“Chameleonic live logo” and a matching name, made for my florists friends at Delicateria Florala. A group of artists that swapped brushes, canvases, stencils and spray paints for flowers, fruits and branches. Their philosophy is to avoid being associated with a house style and to make every proposal as unique as the client.

My solution was to create an ubiquitous logo that can be rendered easily using the colour palette of each project.